Snowdan (fifth from right) marking the launch of BCF 2025. He is flanked by (from third, left) Chieng, Ting, Mohammed Abdullah Izkandar and Tiang.
SARAWAK’S vibrant traditional arts could soon captivate international audiences, as a state deputy minister has suggested sending the state’s cultural troupes abroad.
“Our traditional performers have reached international standards and deserve more exposure through overseas performances,” said Sarawak Tourism, Creative Industry and Performing Arts Deputy Minister Datuk Snowdan Lawan.
“That is why we have a creative industry portfolio in our ministry – because we recognise the immense talent in Sarawak.
“Sarawak regularly receives invitations from countries such as Italy, Japan, South Korea, Spain and the Philippines to present traditional dances abroad.
“It is time to take a more proactive approach in sending cultural troupes to represent the state internationally.”
Snowdan was speaking at the opening ceremony of the Borneo Cultural Festival (BCF) 2025 in Sibu, Sarawak.
He said showcasing cultural dances such as those from Melanau, Iban, Bidayuh, Orang Ulu, Malay and Chinese communities would help promote Sarawak’s multicultural identity to global audiences.
“People from abroad are very interested in our traditional dances; it is something they do not see every day.
“Sending our troupes to perform internationally is not just about performance, it is about telling the story of who we are as Sarawakians,” said the Balai Ringin assemblyman.
BCF is an annual event that celebrates the region’s cultural diversity through music, dance, food and traditional arts, drawing performers and visitors from across Sarawak and beyond.
The 21st edition, themed “Rhythm of Borneo”, is ongoing until July 12 at Dataran Tun Tuanku Bujang.
Snowdan, who was representing minister Datuk Seri Abdul Karim Rahman Hamzah at the opening ceremony, said BCF not only showcases Sarawak’s rich cultural landscape, but also plays a crucial role in preserving it for future generations.
“The festival has become a vital platform where tradition meets modernity and where our younger generation can reconnect with their roots while the world gains a glimpse of Borneo’s unique identity.
“It also plays a multifaceted role in promoting tourism, supporting the creative economy and positioning Sibu as a vibrant cultural hub,” said Snowdan.
Highlighting the significance of BCF’s 21-year legacy, he lauded the dedication of all who had made the festival a success.
“To reach this milestone is no small feat.
“It reflects the passion, teamwork and unwavering commitment of countless individuals who have nurtured this event over the decades,” said Snowdan.
BCF organising chairman and Sibu Municipal Council (SMC) deputy chairman Mohammed Abdullah Izkandar Roseley said the council was promoting waste reduction and recycling throughout the festival.
“Visitors are encouraged to dispose of rubbish responsibly using clearly labelled bins for general and recyclable waste,” he said.
“BCF’s official mascot ‘Engkuli’ a clouded leopard, serves as a powerful reminder of our shared responsibility to conserve Borneo’s biodiversity and to inspire environmental awareness,” he added.
Also present at the opening ceremony were Sarawak Public Health, Housing and Local Government Deputy Minister Datuk Michael Tiang, SMC chairman Clarence Ting, and Bukit Assek assemblyman Joseph Chieng.
